Cynthia Morton

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising” published in the Journal of Current Issues & Research in Advertising May 2020. Morton and Jorge Villegas review an exploratory study that compares the emotional…

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor was recently honored by the American Academy of Advertising’s Journal of Current Issues and Research in Advertising (JCIRA) as the 2020 Journal Reviewer of the Year. Morton Padovano has worked in the field of advertising as…

Violence among teens dating is not a new problem. Advocacy campaigns aimed at thwarting teen dating violence, which includes physical, sexual, and psychological abuse as well as stalking, is often geared toward female adolescents with a primary focus on how they can avoid becoming a victim. But research from University…

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of two articles published in national academic publications. Morton and CJC doctoral student Summer Shelton co-authored “The Framing of Adoption: A Content Analysis of Print Newspapers 2014-2016” accepted by the Journal of Public Interest Communications…

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in…

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

Associate Professor Cynthia Morton and doctoral student Sun-Young Park’s article on “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective” was published in the Journal of Advertising. Abstract The present study examines the effects of regulatory focus, social distance, and involvement interplay…

View the photo gallery on Facebook → Congratulations to our winners from the 2015 awards banquet, held April 20, 2015. Chad Furst, who will graduate this spring with a public relations degree, received the Ruth and Rae O. Weimer Award. This award, named for the founding director and first dean…

Adverting professor Cynthia Morton was quoted in WCJB TV20’s report of the effectiveness of the CDC’s latest anti-smoking advertisements. The commercials, which depict how smoking can affect an average person’s life, made headlines upon their release. The CDC study found that the commercials caused more than 100,000 people to quit…