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Cynthia Morton

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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]
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Study: A Group’s Adaptation to a Threat is Pertinent to Its Survival During a Public Health Crisis

Wednesday January 4, 2023

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral students Sophia Mueller and Hye Soo Chang, alumnus Naa Amponsah Dodoo, Ph.D. 2017, and University of Illinois […]
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Cynthia Morton Comments on the Increase in Advertising Appeals to Fathers

Tuesday June 21, 2022

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, was quoted in “Dadvertising’: The Role of Fathers Are Evolving, and Advertisers Are Taking Notice” posted on Tampa Bay’s fox13news.com on June 6. The story focuses on ads that appeal to fathers who are spending more time at home with the kids […]
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Cynthia Morton Explores Using Family Members to Help Educate Elderly in Underrepresented Communities

Thursday March 31, 2022

 By Lenore Devore, B.S. Journalism 1984 University of Florida College of Journalism and Communications (CJC) Advertising Professor Cynthia Morton loves engaging with students in her advertising classes, but she’s also passionate about research, one reason she thinks she was asked to join a three-university team to find ways to help family members in underrepresented communities […]
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Cynthia Morton Selected as One of Four Associate Editors for Current Issues and Advertising Research Journal

Monday September 13, 2021

Cynthia Morton, University of Florida College of Journalism and Communications Advertising professor, has been selected to join the Editorial Review Board for the Journal of Current Issues & Research in Advertising (JCIRA) as one of four Associate Editors. JCIRA is a journal with international reach and one of four scholarly journals associated with the American […]
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Cynthia Morton Co-Authors Article on the Effect of Health Communication Advertising on Patient-Doctor Communication

Thursday September 2, 2021

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, is the co-author of “What Women Want: The Effect of Health Agency on Patient-Doctor Communication” published in the fall 2021 issue of International Journal of Pharmaceutical and Healthcare Marketing. Morton, Sabrina Habib, Ph.D. 2013, and retired UFCJC Professor Emeritus Jon Morris […]
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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon Morris and doctoral students Bhakti […]
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Cynthia Morton to Serve as Co-Investigator for a Nearly $1 Million NIA-NIH Healthy Aging Research Study

Thursday July 23, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-investigator for $959,000 grant from the National Institute on Aging – National Institutes for Health (NIA-NIH) to explore how minority family members can potentially influence each other to be involved with healthy aging clinical research studies. Morton will work with […]
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Cynthia Morton Named 2020 UF Research Foundation Professor

Monday June 1, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, was named a 2020 University of Florida Research Foundation Professor (UFRF). UFRF Professors are faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in their fields. Morton is one […]
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Cynthia Morton is the Co-Author of an Article on Responses to Anti-Terrorism Advertising

Monday May 4, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising” published in the Journal of Current Issues & Research in Advertising May 2020. Morton and Jorge Villegas review an exploratory study that compares the emotional responses to anti-terrorism messages when […]
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Cynthia Morton Padovano Named JCIRA 2020 Reviewer of the Year

Monday April 27, 2020

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor was recently honored by the American Academy of Advertising’s Journal of Current Issues and Research in Advertising (JCIRA) as the 2020 Journal Reviewer of the Year. Morton Padovano has worked in the field of advertising as a researcher, educator, consultant, and […]
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Cynthia Morton Padovano Co-Authors Two Articles for National Academic Publications

Tuesday December 4, 2018

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of two articles published in national academic publications. Morton and CJC doctoral student Summer Shelton co-authored “The Framing of Adoption: A Content Analysis of Print Newspapers 2014-2016” accepted by the Journal of Public Interest Communications  Winter 2019 edition. In addition, […]
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CJC Faculty and Doctoral Students Honored at AMHCR Conference

Wednesday March 7, 2018

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in Telluride, Co. The paper was […]
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Eight CJC Faculty Receive Prestigious UF Term Professorships

Tuesday May 2, 2017

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring 2017 term professorships, based on […]
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CJC Faculty and Students Present at Annual AAA Conference

Tuesday March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung, Ph.D. CJC student and Hongmin […]
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