Crisis Communication

Pat Ford, University of Florida College of Journalism and Communications (UFCJC) Public Relations professional-in-residence and lecturer, was featured in “Reputation Management & Crisis Communication with Pat Ford,” an episode of the podcast “The Business That Story Built” posted on Aug. 28. In the podcast, host Christie Bilbrey asks Ford to…

When something bad happens, the public wants to know in a manner that is both timely and appropriate. A timely response during a crisis is critical because the speed of crisis response can influence the success rate of crisis management efforts, teams, and strategies. With the increase in reach of…

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…