Computers in Human Behavior

A new study has found that virtual reality-induced awe, either supernatural or natural, can motivate people to improve themselves. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor, and Taiwan National Chengchi University scholars Jih-Hsuan Tammy Lin, Ji-Wei Yang…

A new study has revealed the innate ability of virtual humans within video content to persuade humans to engage in stopping misinformation and seeking scientific information about climate change. The findings by Won Ki-Moon, University of Florida College of Journalism and Communications Advertising assistant professor, University of Texas at Austin…