Chatbots

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and…

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. They can deliver real-time answers and actions to queries, automate purchasing processes, and personalize customer service. But how human-like should chatbots be when promoting products and services to consumers? University…

A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, Grand Valley State University Assistant Professor Jin Chen and Penn State University Professor…

Earlier this year, the New York Times ran a story titled “Chatbots Are Here, and the Internet Industry Is in a Tizzy.” Love them or hate them, chatbots are here to stay. But are they effective communicators, particularly when it comes to dispensing scientific advice? University of Florida College of…

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…