Benjamin Johnson Archives - UF College of Journalism and Communications

Benjamin Johnson

UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]

Benjamin Johnson to Discuss Publishing and Present Research at Pontificia Universidad Católica de Chile

Friday January 5, 2024

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, will join an editors’ panel and give a research presentation at Pontificia Universidad Católica de Chile (UC Chile) in Santiago, Chile, from Jan. 15-19. Johnson will participate in the five-person panel discussion […]

UFCJC Alumna’s Research on Air Taxis in Florida Published in UF Journal of Undergraduate Research

Thursday October 19, 2023

Thais De Moraes Campello, B.S. Advertising 2023, is the author of “A Grounded Theory Exploration of Air Taxis in Florida” published in the University of Florida Journal of Undergraduate Research on Oct. 17. The study investigated Floridians’ perspectives on air taxis, an upcoming mode of transportation. Technically known as e-VTOL (electric vertical take-off and landing), […]

Benjamin Johnson to Present and Conduct a Workshop at Babeș-Bolyai University in Romania

Friday September 29, 2023

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, will give a research presentation and workshop at Babeș-Bolyai University (UBB) in Cluj-Napoca, Romania, from Oct. 3-8. On Oct. 4, Johnson will present his research, “Relatable, Independent, and Honest: Social Cues in […]

Scholars Explore Audience Perception of Machine Script Writers, and Streaming Media Psychology

Wednesday July 5, 2023

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Rachel Son, Qingyuan Yang, and Benjamin Vollmer and Advertising Associate Professor and STEM Translational Communication Center Interim Director Benjamin Johnson, were featured in “Engaging […]

Benjamin Johnson Comments on Social Media and Mental Health

Thursday May 18, 2023

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor and interim director of the STEM Translational Communication Center, was quoted in the UF News article “Social Media and Mental Health: Considerations from Experts This Mental Health Awareness Month” published on May 17, 2023. In the article, Johnson, who also is an […]

Benjamin Johnson Named UFCJC STEM Translational Communication Center Interim Director

Monday April 17, 2023

The University of Florida College of Journalism and Communications (UFCJC) today announced that Advertising Associate Professor Benjamin Johnson has been named the interim director of the College’s STEM Translational Communication Center (STCC), effective immediately. Johnson’s research is focused on why and how people select and share messages in new media settings, especially as it relates […]

Two UFCJC Students Present at Spring 2023 UF Undergraduate Research Symposium

Friday April 7, 2023

Two University of Florida College of Journalism and Communications (UFCJC) students presented at the Spring 2023 Undergraduate Research Symposium on April 4 at UF’s Stephen C. O’Connell Center. The Symposium is a chance for undergraduate students to present their research, receive valuable experience, network, and learn about research in a variety of fields. Benjamin Johnson, […]

UFCJC Doctoral Student, Faculty Member and Alumna are Authors of Technology, Mind & Behavior Journal’s “Most Read Article of 2022”

Thursday February 23, 2023

An article by University of Florida College of Journalism and Communications (UFCJC) doctoral student Bhakti Sharma, Advertising Associate Professor Benjamin Johnson, and alumna Susanna Lee, Ph.D. 2022, was recognized as the “most-read article of 2022” by the American Psychological Association’s (APA) journal Technology, Mind, & Behavior. “The Dark at the End of the Tunnel: Doomscrolling […]

Study: Liking on Twitter or Sharing on Facebook Can Produce More Positive Brand Attitudes

Tuesday October 18, 2022

A new study has revealed that those who had less experience with sharing on social media were more likely to show positive shifts after social media engagement with a brand. The findings by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and Judith Rosenbaum from the University of Maine were […]

Benjamin Johnson Speaks About the Possible Future of Social Media Platforms in an Episode of Tech Tmrw Podcast

Monday September 19, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, was interviewed in “Making Fake Friends with Dr. Benjamin Johnson,” an episode of the Tech Tmrw podcast posted on Sept. 16. The conversation takes Johnson’s research as a starting point for thinking about possible futures of social media platforms. Users are […]

Study: Movie Spoilers Can Help Improve Ability to Understand “Challenging” Films

Monday August 15, 2022

A new study by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and colleagues has revealed that movie spoilers may provide contextual information that improves the ability to make sense of and fully experience narratives. “Challenging” films (those that are emotionally difficult or mentally complex) were also more likely to […]

Benjamin Johnson and UFCJC Doctoral Students Describe Doomscrolling and Its Impact on Psychological Well-Being

Monday July 18, 2022

Research by Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and doctoral students Bhakti Sharma and Susanna Lee was featured in “Doomscrolling: What It Is and How to Stop” published on builtin.com on July 12. Doomscrolling describes the act of compulsively scrolling through a social media feed to find […]

Five UFCJC Faculty Receive Promotions

Friday July 1, 2022

The University of Florida College of Journalism and Communications (UFCJC) today announced promotions for five faculty members. Eric Esterline, Media Production, Management, and Technology lecturer in sports media and communication and director of the Sports Journalism and Communication Program, has been promoted to senior lecturer. Esterline originally joined the College in August 2015. Herbert Lowe, […]

Huan Chen and Benjamin Johnson Join Journal of Advertising Editorial Review Board

Friday May 6, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of Advertising Editorial Review Board. Chen and Johnson will serve on the board with CJC Advertising faculty members Michael Weigold and Kasey Windels. Advertising Professor Debbie Treise serves as an […]