audience

By Ethan Magoc Where do I find story ideas? It’s the most common day-to-day and semester-to-semester inquiry from students at the Innovation News Center at the University of Florida’s College of Journalism and Communications. We have a 100-seat working public media newsroom, and there are hundreds of new names, faces…

Health organizations are increasingly turning to social media to distribute information and engage with their target audiences. But getting people involved is more complicated than simply posting to Facebook. New research out of the University of Florida College of Journalism and Communications by Yulia Strekalova, research assistant professor and director…

  Sports make up an enormous amount of global media consumption and are deeply ingrained in our lives. Modern technology now goes beyond the game; our mobile devices and social media accounts can connect us closer than ever with other sports fans, teams, and even our favorite players. But what…