Study: ASMR-Inspired Advertising on New Media Can Be More Effective Than Traditional Media
Wednesday October 25, 2023
A new study has found that autonomous sensory meridian response (ASMR)-inspired advertising is considered calmer and more relaxing and can grab participants’ attention to deliver product benefits, a response that television and social media does not always accomplish. ASMR is a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering […]