Artificial Intelligence

When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it’s unavoidable today. “Marketing companies and organizations will take advantage of new technology,” said Chen, and consumers understand that, just like they…

Tom Kelleher’s research on how people perceive artificial intelligence is leading him to pursue another angle: How that will help organizations determine how conversational their AI is. The Associate Dean in the University of Florida College of Journalism and Communications Division of Graduate Studies and Research has been studying “conversational…

A story written by a journalist with assistance from artificial intelligence — the man/machine model – is perceived as the least biased and most credible news story, and organizations that provide that information about automation in a byline at the top of the story provide readers with much-needed transparency. Those…

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, has been named a 2020-2021 UF Global Fellow by the UF International Center and the Office of Global Research. As a fellow, Xu will conduct a study of how users’ feedback, social groups, and…

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, is the co-author of “Using Machine Learning to Learn Machines: A Cross-Cultural Study of Users’ Responses to Machine-Generated Artworks” published in the Journal of Broadcasting & Electronic Media on Dec. 9. Xu, CJC doctoral…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, and UF College of Engineering Professor My Thai have received a UF Research Artificial Intelligence (AI) Research Catalyst Fund award for their project “Fairness in Information Access…

Jasmine McNealy, University of Florida College of Journalism and Communications (UFCJC) Associate Director of the Marion B. Brechner First Amendment Project and Telecommunication Associate Professor, was interviewed on Sept. 16, 2020 about her research on data trusts for the Consortium on Trust in Media and Technology. She also discussed equitable…

  Jasmine McNealy, University of Florida College of Journalism and Communications associate director of the Marion B. Brechner First Amendment Project and Telecommunication associate professor, served as one of four co-editors for Communication Studies, Volume 71, Issue 3: Communicating Artificial Intelligence (AI); Theory Research and Practice published on July 14.…

People use cues every day, like social cues or nonverbal cues, to communicate. But how are these cues — relative to Siri, Alexa, social robots, or the myriad hybrid computer and artificial intelligence technologies — being developed? How would a self-driving car, for example, understand sarcasm and do they have…

Artificial intelligence (AI) has been touted by many as the transformational technology of the digital age that one day will power everything. It is being used in practically every industry sector, and the media industry is no exception. To understand how it is being used and potential challenges that might…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “A Review of Artificial Intelligence Adoptions in the Media Industry” published in the International Journal on Media Management on Nov. 25. In the article, Chan-Olmsted examines the utilities of…

In a day and age where robots and artificial intelligence are a reality, the question of how different humans interact with these machines is key to improving the experience and outcomes. University of Florida College of Journalism and Communications Assistant Professor Kun Xu sought to determine how humans perceive robots…