Artificial Intelligence

Janet Coats, managing director of the University of Florida’s Consortium on Trust in Media and Technology, is featured in the video “ChatGPT and Media: A Conversation with Janet Coats,” part of a Building an Artificial Intelligence (AI) University discussion hosted by the UF AI2Center. In the video, Coats says she…

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the University of Florida’s AI Days in October 2023.     

Seungahn Nah, Dianne Snedaker Chair in Media Trust and research director for the Consortium on Trust in Media and Technology at the University of Florida College of Journalism and Communications (UFCJC), is the editor of  the Research Handbook on Artificial Intelligence and Communication. The Handbook is a collection of studies…

Ready or not, it appears that the age of AI is upon us. Practically overnight, AI technologies like ChatGPT have slipped into the fabric of daily life, poised to revolutionize the way that we work, the way that we communicate, and even the way that we seek information. There are…

Andrew Selepak, University of Florida College of Journalism and Communications Media Production, Management, and Technology instructional assistant professor, is the author of “Zuckerberg’s Artificial Intelligence (AI) Metaverse is Beginning to Look Like a Bond Villain Dream” published on themessenger.com on Nov. 1. Selepak focuses on an interview between Mark Zuckerberg…

Jasmine McNealy, University of Florida College of Journalism and Communications Media Production, Management, and Technology associate professor is author of the opinion piece “We Need an Agenda for Rural Artificial Intelligence (AI)” published by Tech Policy Press on Oct. 10. The piece was also referenced in Politico’s Digital Bridge newsletter…

Frank Waddell, University of Florida College of Journalism and Communications Journalism associate professor, will receive a $1,000 research grant from the college honor society Kappa Tau Alpha to investigate audience’s changing expectations for news written by artificial intelligence (AI). News-writing algorithms have witnessed a surge in their application for automating…

David Cuillier, director of the  Brechner Freedom of Information Project, and Janet Coats, managing director of UF’s Consortium on Trust in Media and Technology, will participate on panels for the virtual National Freedom of Information Coalition summit from Oct. 3-5. Cuillier will participate in two sessions. The first, “School Shootings…

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

A new study has found that manipulating social robots’ facial and kinetic cues can induce medium-to-large-sized effects on users’ social presence and trust. The findings by Kun Xu, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor in emerging media, UFCJC doctoral student…

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

Algorithms are becoming pervasive in our daily lives, from recommending what movies we should watch to determining who should be approved for loans or certain medical care. But algorithms suffer from inherent bias due to human imagination, or lack thereof. Algorithmic systems are representative of the person creating them and…