Change, particularly organizational change, can be difficult for many people. By supporting change through positive leadership communication practices, employees are more apt to be open to supporting that change. This brings with it a wealth of potential for positive and productive business practices. Despite the crucial role of executive leadership…
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Social media and its impact on corporate communication is significant. Posting on social media is a way for a CEO to humanize themselves as well as their company, thus building rapport and organizational identification that is arguably good for business. Researchers at the University of Florida College of Journalism and…
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Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. The demand for an organization to have an online presence is acute as both the general public and stakeholders become increasingly visible online, and expect the same from corporate leadership. University…
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