Ann Searight Christiano

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

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Posted: September 22, 2017

The University of Florida College of Journalism and Communications frank Academy team recently trained 80 program officers and scientists from the National Institute of Food and Agriculture (NIFA). The three-day training session in Washington, D.C., was designed to help scientists and program officers explain the value of their work and why it…

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Posted: June 16, 2017

The University of Florida College of Journalism and Communications has published the first academic journal dedicated to the theory and science of strategic communication for social change. The first issue of the quarterly Journal of Public Interest Communications (JPIC) features seven invited essays from emerging and established scholars, including scholarship…

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Posted: May 11, 2017

Ann Christiano, University of Florida College of Journalism and Communications Public Relations professor and Karel Endowed Chair in Public Interest Communications was quoted in, “Small Donations Add up to a Big Difference as Give Day Tampa Bay Returns Tuesday”, published in the Tampa Bay Times on April 28. Christiano comments…

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Posted: May 2, 2017

Research & Insights

Is Awareness Ever Enough?

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

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Posted: April 24, 2017

All over the University of Florida campus, researchers grapple with how to meet the world’s ever-increasing need for access to clean, fresh water. For a group that convened at the College of Journalism and Communications in November 2015, however, the challenge was how to convey water issues to the public.…

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Posted: April 20, 2017

Research & Insights

Stop Raising Awareness Already

By Ann Christiano and Annie Neimand Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs. It’s time for…

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Posted: March 13, 2017

Why we’re building Changeville Public Relations Professor and Karel Chair in Public Interest Communications Ann Christiano writes about the place of music in social change in the article, “Why we’re building Changeville,” published January 5, 2016 on Medium.

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Posted: January 6, 2016

Florida Weekly features the Public Interest Communications program and Karel Chair Ann Christiano in the September 17, 2015 article, “Florida Fellows Bring Communication Skills to Nonprofit Grantees.”

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Posted: September 17, 2015

PBS MediaShift on July 16, 2015 published “Audience Analytics Changing Journalism Education” featuring Innovation News Center Director Matt Sheehan and Public Relations Professor and Karel Chair in Public Interest Communications Ann Christiano. [View the story “Teaching Audience Analytics” on Storify]

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Posted: July 16, 2015

Public Relations Professor and Karel Chair in Public Interest Communications Ann Christiano in interviewed in this episode of the Launch Yourself podcast published May 28, 2015. http://traffic.libsyn.com/launchyourself/Ep27-AnnChristiano.mp3

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Posted: May 28, 2015

Fear Isn’t Fatal, and 12 Other Things My Students Taught Me About Teaching Public Relations Professor and Karel Chair in Public Interest Communications Ann Christiano offers some thoughts after 4+ years in the classroom in the article, “Fear Isn’t Fatal, and 12 Other Things My Students Taught Me About Teaching,”…

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Posted: April 21, 2015