American Academy of Advertising

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…

Robyn Goodman, University of Florida College of Journalism and Communications (UFCJC) Advertising Department chair and associate professor, has been elected treasurer of the American Academy of Advertising (AAA) for 2022-2024. Goodman will join the executive committee, which includes Debbie Treise, UFCJC Advertising professor and current AAA executive director, and Taylor…

Debbie Treise, University of Florida College of Journalism and Communications (UFCJC) Advertising professor and former senior associate dean for Graduate Studies and Research, is the new Executive Director of the American Academy of Advertising (AAA). In her new leadership position, Treise will work with AAA officers and contractors and will…

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received the Mary Alice Shaver Promising Professor Award from the American Academy of Advertising at the annual AAA conference in Boston. The award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching…

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

University of Florida College of Journalism and Communications graduate student Jing ‘Taylor” Wen will receive $2,200 from the 2016-2017 American Academy of Advertising (AAA) Doctoral Dissertation Competition for her proposal, “Facing Anger Versus Fear: How Individuals Regulate Level of Control in Risk Communication.” Wen’s proposal includes a panel of 400…

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…