Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns
Wednesday November 29, 2023
A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC Advertising Associate Professor Yang Feng […]
