AIatUF

For years, researchers have grappled with understanding the relationship between technology and political behavior, proposing various models to explain how exposure to information and engagement with technology shapes citizens’ attitudes and actions. These models, however, have often yielded conflicting results, leaving unanswered questions about the true nature of this relationship.…

By Lenore Devore, B.S. Journalism, 1984 This is the first in a series of profiles of CJC alumni who are working with artificial intelligence. University of Florida College of Journalism and Communications (UFCJC) alumnus Ryan Serpico, B.S. Journalism 2018, built his first generative artificial intelligence (AI) tool during weekends at…

Social media influencers – individuals who create persona-focused personal brands to engage audiences – have become economic and social capital powerhouses. Influencer marketing was estimated to be worth over $13 billion in 2022, with 75% of brands reporting that they now allocate funding for influencer marketing. With even government agencies…

This story originally appeared in UF News on Feb. 12, 2024. As the 2024 election season ramps up, voters are looking for reliable information about candidates to help them decide who to support on election day. Unfortunately, that reliability is threatened by a wave of disinformation that is bolstered by…

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. They can deliver real-time answers and actions to queries, automate purchasing processes, and personalize customer service. But how human-like should chatbots be when promoting products and services to consumers? University…

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the University of Florida’s AI Days in October 2023.     

Seungahn Nah, Dianne Snedaker Chair in Media Trust and research director for the Consortium on Trust in Media and Technology at the University of Florida College of Journalism and Communications (UFCJC), is the editor of  the Research Handbook on Artificial Intelligence and Communication. The Handbook is a collection of studies…

This article, written by Jonathan McVerry at the Penn State Donald P. Bellisario College of Communications, originally appeared on The Arthur W. Page Center website on Oct. 6, 2023. Reposted with permission.  As the capabilities of artificial intelligence continue to increase, corporate use of AI and its ability to analyze…

Ready or not, it appears that the age of AI is upon us. Practically overnight, AI technologies like ChatGPT have slipped into the fabric of daily life, poised to revolutionize the way that we work, the way that we communicate, and even the way that we seek information. There are…

This article was originally published in Tech Policy Press on Oct. 16, 2023. The University of Florida is hosting a one-and-a-half-day event on “An Agenda for Rural AI” on Oct. 24-25, 2023. By Jasmine McNealy, Media Production, Management, and Technology associate professor Although there is no one universal definition of…

Misinformation – false information that is unintentionally presented as fact – is a major issue in modern society. The current media landscape, dominated as it is by social media, allows information of all kinds to spread widely and rapidly. While this can be hugely beneficial when it comes to providing…

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. AI can create just about anything you want in moments: it will write a letter, a book, a job application; it will compile digital art or splice together…