Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant Professor Quan Xie were featured […]