Ah Ram Lee, Ph.D. 2019, University of Florida College of Journalism and Communications (UFCJC) alumna, is the lead author of “The Role of Psychological Proximity and Social Ties Influence in Promoting a Social Media Recycling Campaign” published in the Journal of Environmental Communication on Nov. 14. Lee and co-authors UFCJC…
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Social change communicators running social media campaigns should ensure people feel they are able to help resolve the issue and tout the benefits of participating in the campaign to increase engagement, a new study finds. Although social media has changed the landscape of how people can gather around a cause,…
Read moreProfessor of Public Relations Linda Hon and doctoral students Jungyun Won and Ah Ram Lee have won PRSA’s 2015 Top Faculty Research paper for their research on factors that influence individuals’ decisions to participate and remain engaged in online social issue campaigns. Abstract “The Role of Situational Awareness and Participation…
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