A new study has revealed how agencies capitalize upon and benefit from workers’ race and ethnicity as well as the invisible labor performed because of that identity. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Kelsey Lunsford…
Read more Posted: December 19, 2023
The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it. A recent study sought to better understand new roles and functions at ad agencies in response to the shift in the…
Read more Posted: July 16, 2019