Advertising

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

University of Florida alumnus Jordan Alpert will join the University’s College of Journalism and Communications Advertising Department this summer as an assistant professor specializing in media planning. Alpert’s research focuses on how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. He also…

The University of Florida College of Journalism and Communications on March 31, 2017 honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet. The award winners include: 2017 Alumni of Distinction: Sandor Bondorowsky, B.S. Telecommunication 1992 Amy Burnett Gravina. B.S. Public Relations 1976, MAMC 1978…

Nicole Weltman, B.S. Advertising 2008, has been promoted to vice president of client services at Laundry Service, a full-service social media agency in New York City. Laundry Service was recently selected for Ad Age magazines’ prestigious Agency A List for 2017. Their client list includes Amazon, T-Mobile, BMW, Twitter, GrubHub…

Tom Kelleher, professor and chair of the Department of Advertising at the University of Florida College of Journalism and Communications, recently published a new textbook, named Public Relations. One reviewer said “Public Relations is the textbook you’ve always wanted. It covers all the important aspects of public relations thoroughly and in a style…

By Tom Kelleher In 2005, Nicholas Negroponte founded the non-profit One Laptop Per Child (OLPC) organization. The organization leveraged $1 billion of investment and partnerships with individuals, UN agencies and organizations like eBay, Red Hat, Google and News Corporation to pursue a broad goal of providing a “rugged, low-cost, low-power,…

University of Florida Marion B. Brechner First Amendment Project Director Clay Calvert was featured in the article, “Panel Issues Guidance on Best Lawyer Advertising”  in the print and online editions of the August 2016 issue of ABA Journal. Calvert commented on how the content of ads for lawyers can help…

University of Florida College of Journalism and Communications faculty members recently presented research papers at Sungkyunkwan University in Korea. The gathering, sponsored by the Korea Entertainment Association and Sungkyunkwan University Social Science Korea Research Group, included presentations by Public Relations Associate Professor Rita Men on “Building an Engaged Workforce: The…

The Palm Beach Post quotes University of Florida College of Journalism and Communications Advertising Department Chair Tom Kelleher on a May 10, 2016 story “National Hurricane Center, there’s no app for that,” on the value of mobile apps for information sharing and tracking.