Advertising

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and…

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it. A recent study sought to better understand new roles and functions at ad agencies in response to the shift in the…

Carla Fisher, University of Florida College of Journalism and Communications Advertising assistant professor, has been awarded tenure and promoted to associate professor. Fisher has been a faculty member for 10 years, including the past two academic years at CJC. Since joining the College, Fisher has published eight peer-reviewed articles, two…

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije Universiteit Amsterdam where he is assistant professor in communication science. Previously, he was a graduate associate at Ohio State and…

Bienvenido "Benny" Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service Chicago marketing agency with a penchant for growing natural health and wellness brands.

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

Four University of Florida College of Journalism and Communications Advertising students were selected for the national American Advertising Federation (AAF) Most Promising Multicultural Students program. Seniors Lesly Ramirez, Edward Hiraldo, Amanda Churchill and Mayra Yaji will travel to New York City from Feb. 12 to 15 to participate in the…

By Carma Bylund Ask anyone about their experience with their own or a loved one’s cancer, and the response will likely include a story or remark about an oncologist, surgeon, nurse, or other health care provider. These are often positive stories: the oncologist who remembered a child’s birthday, the nurse…

It’s a challenge troubling health organizations for decades: what is the most effective way to communicate important information about health risks to the public? In research published last August in the Journal of Language and Social Psychology, University of Florida College of Journalism and Communications researchers Jordan M. Neil, Ph.D.…

It’s no revelation that social media platforms like Facebook and Instagram have changed the way we learn and communicate new information. But is it an effective way to communicate health risks associated with cancer? In new research that appeared in the Journal of Health Communication, University of Florida College of…