Advertising

University of Florida College of Journalism and Communications (UFCJC) Advertising Adjunct Instructor and alumni Walter John Starr, Ph.D. 2013, passed away on April 6 in Gainesville, Florida. He was 78. “John was more than a teacher. He was a mentor and a guiding light, known for his passion for advertising…

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…

The University of Florida College of Journalism and Communications (UFCJC) today announced that Olivia M. Bullock will join the College in the fall as an assistant professor in the Department of Advertising. Bullock, currently assistant professor of communication and director of the Undergraduate Communication Program at George Washington University, is…

A new study has found that Google Fact Check could not provide sufficient fact-checking information for most false claims. The findings by Juliana Fernandes, University of Florida (UF) College of Journalism and Communications Advertising assistant professor, UF Electrical and Computer Engineering doctoral student Qiangeng Yang, UF Florida Institute for Cybersecurity…

Mariano German Coley, University of Florida College of Journalism and Communications Advertising lecturer in creative, has been selected to be an international jury member for The AdForum PHNX Festival 2024. The AdForum PHNX Awards were created in 2020 to celebrate a diverse range of skills and outstanding ideas from creative…

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and…

The University of Florida College of Journalism and Communications (UFCJC) today announced that Jeongmin Ham will join the College as Advertising assistant professor in fall 2024. Ham, B.S. Advertising 2017, is currently a Ph.D. candidate in the Stan Richards School of Advertising and Public Relations at the University of Texas…

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were…

A new study has revealed the innate ability of virtual humans within video content to persuade humans to engage in stopping misinformation and seeking scientific information about climate change. The findings by Won Ki-Moon, University of Florida College of Journalism and Communications Advertising assistant professor, University of Texas at Austin…

University of Florida College of Journalism and Communications (UFCJC) Advertising seniors Freya Garcia and Jackie Truong have been selected for the American Advertising Federation’s (AAF) 2024 Most Promising Multicultural Students program from Feb. 4-9, 2024, in New York City. Since 1997, the Most Promising program is one of the organization’s…

A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, Grand Valley State University Assistant Professor Jin Chen and Penn State University Professor…

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant…