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In Memoriam: John Starr, UFCJC Alum and Advertising Adjunct Instructor

Monday April 8, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising Adjunct Instructor and alumni Walter John Starr, Ph.D. 2013, passed away on April 6 in Gainesville, Florida. He was 78. “John was more than a teacher. He was a mentor and a guiding light, known for his passion for advertising and his deep commitment to […]
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]
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Olivia Bullock to Join UFCJC as an Advertising Assistant Professor in August 2024

Monday February 26, 2024

The University of Florida College of Journalism and Communications (UFCJC) today announced that Olivia M. Bullock will join the College in the fall as an assistant professor in the Department of Advertising. Bullock, currently assistant professor of communication and director of the Undergraduate Communication Program at George Washington University, is a communication researcher and practitioner […]
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Study: Google Fact Check May Not Be Sufficient to Verify False Claims

Monday February 26, 2024

A new study has found that Google Fact Check could not provide sufficient fact-checking information for most false claims. The findings by Juliana Fernandes, University of Florida (UF) College of Journalism and Communications Advertising assistant professor, UF Electrical and Computer Engineering doctoral student Qiangeng Yang, UF Florida Institute for Cybersecurity Research (FICS) research assistants Tess […]
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Mariano German Coley to Serve as an AdForum PHNX Festival 2024 International Jury Member

Monday February 26, 2024

Mariano German Coley, University of Florida College of Journalism and Communications Advertising lecturer in creative, has been selected to be an international jury member for The AdForum PHNX Festival 2024. The AdForum PHNX Awards were created in 2020 to celebrate a diverse range of skills and outstanding ideas from creative talents. The competition is open […]
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Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and current UF associate dean of […]
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UFCJC Alumna Jeongmin Ham to Join Advertising Department

Friday February 2, 2024

The University of Florida College of Journalism and Communications (UFCJC) today announced that Jeongmin Ham will join the College as Advertising assistant professor in fall 2024. Ham, B.S. Advertising 2017, is currently a Ph.D. candidate in the Stan Richards School of Advertising and Public Relations at the University of Texas – Austin. Her dissertation focuses […]
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Study: Women, Minorities and Older Employees Can Experience Ageism in the Advertising Industry

Wednesday January 31, 2024

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were featured in “Same Age, Different […]
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Study: Virtual Humans Can Be Used as Pro-Social Campaign Endorsers

Monday January 29, 2024

A new study has revealed the innate ability of virtual humans within video content to persuade humans to engage in stopping misinformation and seeking scientific information about climate change. The findings by Won Ki-Moon, University of Florida College of Journalism and Communications Advertising assistant professor, University of Texas at Austin (UT) doctoral student Yong Whi […]
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Two UFCJC Advertising Seniors Chosen for 2024 AAF Most Promising Multicultural Students Program

Wednesday January 10, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising seniors Freya Garcia and Jackie Truong have been selected for the American Advertising Federation’s (AAF) 2024 Most Promising Multicultural Students program from Feb. 4-9, 2024, in New York City. Since 1997, the Most Promising program is one of the organization’s premier initiatives promoting diversity, equity […]
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Study: Human Attributes Can Enhance the Persuasiveness of Chatbot Advertising

Tuesday December 19, 2023

A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, Grand Valley State University Assistant Professor Jin Chen and Penn State University Professor of Media Effects S. Shyam […]
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Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant Professor Quan Xie were featured […]
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Study: Advertising Agencies Capitalize Upon and Benefit from Workers’ Race and Ethnicity

Tuesday December 19, 2023

A new study has revealed how agencies capitalize upon and benefit from workers’ race and ethnicity as well as the invisible labor performed because of that identity. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Kelsey Lunsford and Noura Ibrahim are featured […]
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Juliana Fernandes Authors Essay on Receiving the 2023 AEJMC Advertising Distinguished Teaching Award

Monday December 11, 2023

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of an essay published in the December 2023 AEJMC Advertising Division newsletter focusing on her selection as the 2023 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Distinguished Teaching Award. Fernandes writes about her teaching career and […]
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Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns

Wednesday November 29, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC Advertising Associate Professor Yang Feng […]
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