Yu-Hao Lee, Ph.D.

Associate Professor - Department of Media Production, Management, and Technology

---

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=leeyuhao" method="GET" timeout="10" selector="div#bio" cache="true"]

Education

Ph.D., Media & Information Studies, Michigan State University, 2013
M.A., Journalism, National Taiwan University, 2005
B.A., Economics, National Taiwan University, 2003

News

• Study: Virtual Reality-Induced Awe Can Motivate People to Improve Themselves (March 22, 2024)
• In Game with Yu-Hao Lee (March 18, 2024)
• How Audiences Perceive Gender Presentations by Virtual Influencers (March 1, 2024)
• Study: Virtual Influencers are Perceived as Less Effective in Comparison with Human Influencers (February 7, 2024)
• Yu-Hao Lee Co-Authors Articles on Moral Balancing in Video Games and Virtual Influencers and Gender Identity (September 6, 2023)
• All News About Yu-Hao Lee

Publications

Refereed Journal Articles

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=leeyuhao&showaccepted=1" method="GET" timeout="10" selector="div#pubsjournals" cache="true"]

Book Chapters

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=leeyuhao" method="GET" timeout="10" selector="div#pubschapters" cache="true"]

Research

Specialization

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=leeyuhao" method="GET" timeout="10" selector="div#specialization" cache="true"]

Courses

[remote_content url="https://wwwtest.jou.ufl.edu/assets/syllabi/pages/syllabi-fac.php?id=leeyuhao" method="GET" timeout="10" selector="div#syllabi" cache="true" cache_ttl="0"]