Yang Feng, Ph.D.

Associate Professor in Artificial Intelligence - Department of Advertising, Consortium on Trust in Media and Technology

---

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=y.feng" method="GET" timeout="10" selector="div#bio" cache="true"]

Education

Ph.D., Mass Communication from Southern Illinois University at Carbondale Master’s in Communication Studies, Nanyang Technology University in Singapore
Bachelor’s in Management, Communication University of China in Beijing

News

• UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference (March 19, 2024)
• How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness (January 29, 2024)
• Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception (December 19, 2023)
• How Advertisers Can Foster Healthy Discussions in “Femvertising” Campaigns (December 1, 2023)
• Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns (November 29, 2023)
• All News About Yang Feng

Publications

Refereed Journal Articles

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=y.feng" method="GET" timeout="10" selector="div#pubsjournals" cache="true"]

Presentations

[remote_content url="https://wwwtest.jou.ufl.edu/assets/digitalmeasures/profile-parts.php?id=y.feng" method="GET" timeout="10" selector="div#pubspresent" cache="true"]

Research

Specialization

Courses

[remote_content url="https://wwwtest.jou.ufl.edu/assets/syllabi/pages/syllabi-fac.php?id=yang-feng" method="GET" timeout="10" selector="div#syllabi" cache="true" cache_ttl="0"]