Tom Kelleher, Ph.D.

Professor - Department of Advertising

UF Graduate School Associate Dean for Academic Affairs

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Education

Ph.D., University of Florida, 1999
M.A.M.C., University of Florida, 1996
B.A., Flagler College, 1993

News

• Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses (February 20, 2024)
• Perceived Humanness of Online Chat Agents (February 20, 2023)
• Tom Kelleher Named UF Graduate School Associate Dean for Academic Affairs (June 27, 2022)
• Tom Kelleher’s PR Textbook Selected as Valuable Resource for PR Accreditation (March 11, 2021)
• CJC Faculty and Students to Be Recognized at Annual IPRRC Conference (March 1, 2021)
• All News About Tom Kelleher

Publications

Refereed Journal Articles

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Books

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Book Chapters

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Presentations

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Research

Kelleher has published in 10 different scholarly journals including Journal of Communication, Journal of Computer-Mediated Communication, Journal of Mass Media Ethics, Journalism & Mass Communication Educator, Journal of Public Relations Research, and Public Relations Review. He has published a book with SAGE, and has another one under contract with Oxford University Press.

His research interests are social media in strategic organizational communication, relationship management, diffusion and adoption of communication technology, ethics, and teaching and learning with online media.

Courses

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