Kasey Windels, Ph.D.

Associate Professor - Department of Advertising

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Kasey Windels is an associate professor in the Department of Advertising at the University of Florida College of Journalism and Communications.

Before joining UF in 2018, Windels was an associate professor of digital advertising at Louisiana State University. Prior to LSU, she was an assistant professor at DePaul University.

Her research interests center on the advertising agency itself, with a specific interest on creativity within the advertising agency. One stream of research examines why there are so few women in creative roles within advertising agencies, while another examines the social and environmental factors that influence creativity within the advertising agency. Windels has earned five research awards in her career, including best article of the year for both a journal and a major advertising conference. Further, a statistic from her research on who gets credited for work featured in the Communication Arts Advertising Annual was used to name the 3% Conference, an annual conference dedicated to supporting more female creative leadership in advertising agencies.

Education

Ph.D., University of Texas, Austin
M.A., University of Texas, Austin
B.A.,  Louisiana State University

News

• Study: Women, Minorities and Older Employees Can Experience Ageism in the Advertising Industry (January 31, 2024)
• Study: PSA Content Increasingly Employs Neoliberal Discourses (January 10, 2024)
• Study: Advertising Agencies Capitalize Upon and Benefit from Workers’ Race and Ethnicity (December 19, 2023)
• Co-Cultural Communication in the Advertising Industry (May 25, 2023)
• Study: An Examination of the Advertising’s Industry Race and Ethnicity Problem (May 8, 2023)
• All News About Kasey Windels

Publications

Refereed Journal Articles

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Research

Windels examines the advertising industry in her research. She is interested in how agencies can encourage employee creativity, how agencies can develop a more inclusive environment for women and people of color, and how the industry’s current culture and demographic makeup contributes to stereotypical representations in advertisements. Her latest research looks at the new roles and positions advertising agencies have adopted to keep up with a complex and ever-expanding digital media environment.

Courses

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