Huan Chen, Ph.D.

Associate Professor and Chair - Department of Advertising

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Education

Ph.D., Communication and Information, The University of Tennessee
M.A., Advertising, University of Florida
M.A., Mass Communication, Wuhan University
B.A., Advertising, Wuhan University

News

• In Memoriam: John Starr, UFCJC Alum and Advertising Adjunct Instructor (April 8, 2024)
• Study: PSA Content Increasingly Employs Neoliberal Discourses (January 10, 2024)
• Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception (December 19, 2023)
• How Advertisers Can Foster Healthy Discussions in “Femvertising” Campaigns (December 1, 2023)
• Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns (November 29, 2023)
• All News About Huan Chen

Publications

Books

Chen, Huan (2011), Connecting Virtual World Perception to Real World Consumption: Chinese White-Collar Professionals’ Interpretation of Product Placement in SNSs, Germany: VDM Verlag Dr. Müller.

Book Chapters

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Refereed Journal Articles

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Research

Based on my philosophical orientations and understanding of the disciplines of advertising and communication, I have developed a broad research agenda on new media and communications. Specifically, I’m interested in how people use messages transmitted via novel, innovative, and dynamic media formats to generate meanings within and across various social and cultural contexts. In the past few years, I have established my expertise in the field of new media and communications through my investigations on product placement, new media advertising, and international and cross-cultural advertising. I have also built my reputation in this research area through my methodological expertise in qualitative approach.

Courses

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