This page details an experimental CJC effort running from May 2016 to October 2018. This area of the site is kept as an archival record.
Hatch uses the principles of human-centered design to conceptualize and launch projects that help define the future of media and information.
We are purposefully exploring the margins of "the way things are done."
Hatch is charged with driving real-world experimentation at the intersection of storytelling, narrative science and social good across all four of the College’s disciplines – advertising, journalism, public relations and telecommunication.
Hatch’s educational mission is to present applied experience for CJC students in nimble and user-focused product and project management, increasingly important skills for communicators. Teams of students, from the College as well as other disciplines within the University, will form and reform into product development work groups.
By focusing on the story as primary ingredient of experimentation— rather than adhering to traditional delivery mechanisms as our other venues for immersion do—Hatch will synthesize established and emerging research and technologies to develop product prototypes. It will also work with internal and external partners and clients on testing the boundaries of story-focused communication in real-world settings.
WHAT WE'VE FOCUSED ON IN OUR FIRST TWO YEARS:
![](https://wwwtest.jou.ufl.edu/wp-content/themes/ufl-main-uni/img/feat-card-bg.webp)
![](https://wwwtest.jou.ufl.edu/wp-content/uploads/2016/08/vr-e1471456488193.jpg)
The staff at Hatch will help lead the explorations and rollout of immersive video content, help create content for our INC and Agency clients and evangelize best practices to our units on this important new storytelling tool.
![](https://wwwtest.jou.ufl.edu/wp-content/themes/ufl-main-uni/img/feat-card-bg.webp)
![](https://wwwtest.jou.ufl.edu/wp-content/uploads/2016/07/shutterstock_307999805.jpg)
Our development team will work with our Innovation News Center and other clients to develop custom storytelling tools for telling and amplifying digital stories.
![](https://wwwtest.jou.ufl.edu/wp-content/themes/ufl-main-uni/img/feat-card-bg.webp)
![Sunshine Lsot](https://wwwtest.jou.ufl.edu/wp-content/uploads/2016/08/shutterstock_378798205.jpg)
We’re exploring the space between traditional news and advertising/public relations campaign content leading up to building one of the first sponsored and brand content studios at a journalism school in the U.S.