Developing and Tailoring a Social Media Intervention to Disseminate Breast Cancer and Environmental Risk Information to Racially Diverse Mothers and Daughters: Partnering with Mommy Bloggers
Funded by the National Institute of Environmental Health Sciences (NIEHS) (m-PI: Fisher & Wright; co-I: Cai)
Graduate Research Assistants: Camella J. Rising, PhD (George Mason RA and now a Fellow at the National Cancer Institute), Michaela Devyn Mullis (UF)
In collaboration with investigators at George Mason University (Dr. Kevin Wright and Dr. Xiaomei Cai) we developed and tested the impact of a social media intervention in which we teamed with mommy bloggers to disseminated evidence-based breast cancer and environmental risk information to mothers with daughters. In addition to the quasi-experimental intervention design, we also interviewed diverse bloggers and readers (all mothers) to identify ways to culturally tailor intervention materials and spark mother-daughter communication and behavior change.