All students earning a B.S. in Advertising receive a thorough education that combines experiential learning with innovative classes. The advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications.

Advertising Tracks

Alumni have graduated from the advertising program and earned positions at some of the top agencies and companies in the world. These alumni have proven that with a degree from our program you have countless possibilities with what you can do. In the spirit of this, students have two track options to graduate with their degree: the Advertising Agency Track and the Persuasive Messaging Track.

Courses 

The Advertising Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog. To view a sequence of core advertising courses, click here.

Syllabi

You can view a list of syllabi for most Advertising classes over the past four semesters.

Learning Compact

The Advertising Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.

Combination Degrees

Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.