The College in the News

Advertising chair and professor Tom Kelleher writes about Coca-Cola and Corporate Social Responsibility in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

Dean Diane McFarlin is quoted in this October 18, 2015 op-ed column in the Ocala Star-Banner, “Tom O’Hara: The civic cost of Florida’s shrinking news staffs,” regarding newsroom staffing at Florida’s daily newspapers.

Advertising junior Thomas Echezabal is featured in this October 6, 2015 story in The Gainesville Sun, “Post-Great Recession, many workers must find their own way.”

PBS MediaShift on October 5, 2015 published “Innovator Rafat Ali on Connecting the Unseen Dots in the Travel Business,” a story by journalism senior Dahlia Ghabour about the recent Innovators Series visit by Skift CEO/Founder Rafat Ali. The story features photos and video by CJC Visual Coordinator Ryan Jones.

The Conversation on October 2, 2015 published, “How do libraries get away with banning books?,” an article by Brechner Eminent Scholar in Mass Communication Clay Calvert.

The body image website Adios Barbie published “Are Social Media Sites the New Pro-Eating Disorder Communities?,” an article by Ph.D. student Nicki Karimipour which summarizes some of her research studies.

PBS MediaShift on September 29, 2015 published “How University of Florida Offers Lifelong Learning for Online Alums,” an article by Associate Dean and Advertising Professor Mike Weigold.

Advertising chair and professor Tom Kelleher writes about Red Bull’s content marketing strategy in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

The Great Storytellers series talk with best-selling author and Alumnus of Distinction Michael Connelly, JM 1980, is featured in the September 22, 2015 story in The Independent Florida Alligator, “UF journalism alumnus Michael Connelly shares insight on storytelling.”

Elite Daily on September 21, 2015 published, “Sell Yourself: 9 Ways To Build A Personal Brand That Best Reflects You” an article by Public Relations lecturer Kay Tappan.

The Crimson White quotes Brechner Eminent Scholar in Mass Communication Clay Calvert in the September 18, 2015 story, “GAMEDAY: Dixieland Delight draws similarities to Rammer Jammer,” regarding the ability of a university to establish boundaries of free speech in a public forum like a football stadium.

The Conversation on September 14, 2015 published, “How advertising research explains Donald Trump’s profound appeal” an article by Advertising professor Jon Morris and Ph.D. candidate Taylor Wen. The article was discussed on the September 17, 2015 edition of the Research Business DAILY Report (RBDR).