Natalie Asorey, University of Florida College of Journalism and Communications Public Relations Lecturer and Associate Director for Student Engagement at The Agency, and Mark Rottensteiner, Associate Director/Client Services and Operations at The Agency, will speak at the 2022 Association of National Advertisers (ANA) Multicultural Marketing & Diversity Conference on Nov.…
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Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, Telecommunication senior Sammie Green and Stephanie Strickland, B.S. Telecommunication 2020, were quoted in “UF Student Marketing Plan Encourages Masks in Bars to Stave Off COVID” published in The Gainesville Sun on Jan. 29. The…
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University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations agencies across the country to strategize and implement research-inspired creative assignments designed to help…
Read moreDigital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More than half of young adults who prefer traditional news sites said they were “very informed,” a rating chosen…
Read moreNew Agency is Led by Professionals, Staffed by Students and Inspired by Faculty GAINESVILLE, Fla. (Feb. 24, 2015) – The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. The…
Read moreThe University of Florida College of Journalism and Communications has named Andy Hopson, a seasoned professional with more than 30 years of agency experience, as the Executive Director of its new Strategic Communication Agency, Dean Diane McFarlin announced today. He will join the College in mid-July. Hopson has played key…
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