By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?
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By Denise Trunk Krigbaum, M.A.M.C. 1997 From the time Erin Jauch could walk, she was in the gym. Sure, it was her mother’s gym, so Jauch felt at home there. But, from the get-go, she took to tumbling and gymnastics. She said she kind of fell into it – a…
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By William Clewis, B.S. Journalism 2020 Senior Journalism Major Christopher Cantrell is looking forward to playing for the Los Angeles Lakers in the 2019 season. He never played high school basketball. He never played for the Gator basketball team. Instead, he earned his way to the big leagues through dexterity, quick…
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By Lenore Devore, B.S. Journalism 1984 Clad in stylishly torn white jeans, a yellow T-shirt and blue flip flops, Dara Torres, B.S. Telecommunication 1990, runs onto the football field at Ben Hill Griffin Stadium and promptly does eight pushups, then quiets the crowd. Putting down the orange-and-blue 2-Bits sign, the…
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By Tracy Wright, B.S. Public Relations 1999 Any Gator basketball fan’s heart will skip a few beats at the mention of Corey Brewer, Taurean Green, Al Horford and Joakim Noah, the stars of UF’s back-to-back national championship team in 2006 and 2007 (not to mention three consecutive SEC championships between…
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By William Clewis, B.S. Public Relations 2020 Most UF College of Journalism and Communications majors measure their success by achievements in communication fields. But for some, like NBA All-star and CJC Telecommunication major Al Horford, success is measured in championship seasons. And by that measure, Horford has had a remarkable…
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Solomon is the former sports editor of The Washington Post and the first ombudsman for ESPN. He currently serves as director of the Shirley Povich Center for Sports Journalism at the University of Maryland and continues to write a weekly Sunday column for the Post. Solomon has received many honors…
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How sports marketers should engage with today’s media consumers amid a multiplatform, fragmented environment.
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