Customers often “like” businesses on Facebook, but when it comes to those companies’ ads on the social networking site, “dislike” is closer to the mark, says a University of Florida study of college-age users. The survey, conducted by advertising Professor Jon D. Morris with graduate students Qinwei “Vivi” Xie and…
Read moreLu Zheng (Click image to enlarge.) Congratulations to Lu Zheng, assistant professor of advertising at the University of Florida’s College of Journalism and Communications. Her research paper, co-authored with Professor Joe Phelps of the University of Alabama, was named the 2011 Best Conference Paper at the American Academy of Advertising’s…
Read moreA recent analysis of the quality of communication doctoral programs in the United States ranked the University of Florida’s College of Journalism and Communications at number 6 among NRC programs. Florida’s position placed it just behind programs at Stanford, the University of Texas at Austin, and the University of Illinois—Champaign,…
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