Research News

University of Florida College of Journalism and Communications Advertising Professor Emeritus John Sutherland and Ph.D. graduate Jun Heo’s research article “Why Marketers Should Be More Transparent with the Ad Agencies They Hire” was published in the December issue of the Journal of Advertising Research. Abstract The agency–client relationship is like…

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and Ph.D. students Ilyoung Ju and Yunmi Choi and Department of Psychology Associate Professor Susan Bluck and Ph.D. student Hsiao-Wen Liao’s research article “Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent” has been…

Students are self-aware of the downside of social media and have become more reserved in sharing content, often posting only the content that they are passionate about. That was one of the findings from University of Florida College of Journalism and Communications Telecommunication Professor and Director of Consumer Media Research…

Five University of Florida College of Journalism and Communications faculty members have been awarded a total of $16,210 in College seed grants for proposed research. Rita Men, assistant professor, Public Relations Department In recognition of the constantly changing media landscape and communication technologies, the proposed research aims to provide theoretical…

A substantial amount of research in political public relations focuses on the progress of presidential candidates—the ways in which each chooses to communicate political messages, the manner in which media reacts, and the corresponding public opinion throughout the campaign process. In short, the instances of strategic communication that dot the…

University of Florida College of Journalism and Communications Director of Grant Development and Ph.D. Student Yulia Strekalova’s article on Finding Motivation: Online Information Seeking Following Newborn Screening for Cystic Fibrosis has been published online in Qualitative Health Research. Abstract Cystic fibrosis (CF) is a genetic disease that has no manifestations…

University of Florida College of Journalism and Communications Public Relations Department Chair Juan-Carlos Molleda, doctoral student Gabriel Stephen and Sarab Kochhar, director of research for the Institute for Public Relations, published an article titled An Intertwined Future: Exploring the Relationship between the Levels of Professionalization and Social Roles of Public…

Recently-published research by Yulia Strekalova, director of grants development and Ph.D. student, suggesting that social media postings through established public health sources engage a sizable portion of the general public is featured in this Healio: Infectious Disease News article published on November 10, 2015, “Social media activity engages general public in…

The Institute for Public Relations on September 9, 2015 published “Infusing Social Media with Humanity: Corporate Character, Public Engagement and Relational Outcomes,” an article by Public Relations Assistant Professor Rita Men and Wan-Hsiu Sunny Tsai.    

The body image website Adios Barbie published “Are Social Media Sites the New Pro-Eating Disorder Communities?,” an article by Ph.D. student Nicki Karimipour which summarizes some of her research studies.

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures.” Abstract Contrary…

The University of Florida College of Journalism and Communications’ Yulia Strekalova, director of grants development and Ph.D. student, and Janice Krieger, director of the STEM Translational Communication Research program, published an article in the Journal of Cancer Education titled “A Picture Really is Worth a Thousand Words: Public Engagement with…