Pro Master’s Projects

The ADHD hashtag on popular social media platforms are full of educational videos, but research shows that they are also full of misinformation. Kristin Moorehead’s multi episode podcast project explored the nuances of this online community by interviewing content creators, researchers and social media users alike.

Kim Fowler and Amy Fu produced the pilot episode of a docuseries exploring the impacts of industries that call Florida home. The first episode features the military and space industries on the Space Coast and the devastating effects of a man-made forever chemicals known as PFAS.

Junyi Wang’s research explored the attitudes of healthcare patients in China with chronic cardiovascular diseases about using telemonitoring technologies to communicate with their health providers. Her project addressed China’s limited number of medical resources and the challenges faced by individuals living in rural areas when trying to receive proper medical…

Kaitlin Robb Price wrote a white paper that combines strategic communication and applied theory, as well as input from experts, to inspire efficient solutions for the problem of wish-cycling. The strategies presented provide guidance on best practices and are adaptable to local individual needs.

Sports are a place for women to break barriers and achieve feats that inspire young girls everywhere. However, many athletic environments are plagued with negative messaging regarding body image. Asia Smith’s analyzed the widespread issue of body dissatisfaction in the female athlete community. Her videography project gave athletes an opportunity…

Ashleigh White created a platform to explore female leadership in the public relations industry. The project aims to provide aspiring women leaders in PR with pathways to success through mentoring and leadership development by amplifying leading research and enhancing the quality of shared resources used to discover new career opportunities. https://www.hereforherpr.com/

Xiongfei Wu analyzed Vogue China’s cover images to summarize the latest fashion trends of Chinese females. All findings were presented in an integrated digital magazine, thus creating a handbook for those interested in Chinese fashion.

Brandon Nappy’s capstone project proposed a strategic partnership between UF Performing Arts and the Center for Public Interest Communications with the goal of promoting the arts to audiences of various ages, races, education levels, and occupational backgrounds. His insights were based on both qualitative and quantitative research methods, including in-depth…

Zi Meng’s project revealed how an alternative justice approach was reshaping school discipline procedures, effectively resolving conflicts while minimizing harm to all parties involved. The website served as a one-stop-shop for resources regarding restorative justice and its application in the educational system, including interviews and dedicated sections for different academic…

Amanda Macia created a guidebook that serves as a tool for organizations to understand how they can form connections between their employees and their corporate purpose to establish an efficient and positive workplace culture.

The world of packaging design is constantly evolving and brands must adapt to keep up with these changes. Daniel Kure’s created The Complete Package, a toolkit developed to help guide brands in making packages that tell a powerful story; one consumers can connect with. Not just packaging that protects, but…

Talia Lopez created an advertising campaign book, a website, and a promotional video for the nonprofit organization Helping Haitian Children, Inc. The deliverables included donor research, communications strategies, sample social media posts, and designs for the proposed promotional materials.