AI at CJC News

Research Fridays features faculty and graduate students from CJC presenting current research to their colleagues. On April 7, 2023, Advertising Assistant Professor Won-Ki Moon presented “Rise of Non-Human Agents in (Strategic) Communication.”

With limited human interaction during COVID, many people turned to voice assistants for connection. But what exactly led people to anthropomorphize nonhuman agents like voice assistants during COVID-19? This study explores that question.

Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is to use technology to bring a new perspective and effect change. 

The proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?

Organizations are adopting live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat conversations is important in understanding how organizations build strong relationships with them.

The research was honored as the best article advancing communication theory published in a peer-reviewed journal in the previous two years.

A new study has found that manipulating social robots’ facial and kinetic cues can induce medium-to-large-sized effects on users’ social presence and trust. The findings by Kun Xu, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor in emerging media, UFCJC doctoral student…

A new study demonstrates that peoples’ social motivations for using voice assistants have a significant influence on how they perceive voice assistants’ character, persona and role. The findings by University of Florida College of Journalism and Communications doctoral student Fanjue Liu were featured in “Hanging Out with My Pandemic Pal:…

A new study has found that trust is a focal element in determining users’ behavioral intentions.  The findings by Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor, and Sylvia Chan-Olmsted, UFCJC Media Production, Management, and Technology professor and Media Consumer…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and Kun Xu, UFCJC Media Production, Management, and Technology assistant professor in emerging media, have received a $100,000 grant from Meta’s 2022 People’s Expectations & Experiences Digital Privacy…

Many brands incorporate social issues into their social media campaigns and use AI to analyze consumer responses. This research looks at which type of algorithms are most effective in analyzing consumer sentiment.

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning of consumer conversations. The findings by Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the…