AI at CJC News

A new study shows that issue congruency may be a factor that determines whether players behave consistently or engage in moral licensing and moral cleansing after committing a moral or immoral behavior in a video game. The findings by Yu-Hao Lee, University of Florida College of Journalism and Communications (UFCJC)…

Sriram Kalyanaraman, University of Florida College of Journalism and Communications Journalism professor and Media Effects and Technology Lab director, will be the moderator for “Shaping Tomorrow’s Citizens: The Role of Infotechnology and Education in Promoting Democratic Values,” a panel discussion at the EU Digital Summit in Tallinn, Estonia on Sept.…

Haoran Chris Chu, University of Florida College of Journalism and Communications Public Relations assistant professor, and colleagues have recently published research on deepfake resurrection narratives, vaccine communication and risk efficacy. Chu and University of Michigan Assistant Professor Hang Lu were the authors of “Let the Dead Talk: How Deepfake Resurrection…

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the 2023 Emerald Literati Awards competition presented by Emerald Publishing. “Consumers’ Perception on…

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

A new study has revealed optimistic prospects for using robots’ behavioral outcomes and social positions to promote pro-social behavior. The findings by Kun Xu, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor in emerging media, were featured in “A Mini Imitation Game: How…

A new study has found that robot health advisors can have positive benefits leading to strong intentions to adopt the service. The findings by Kun Xu, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor in emerging media, and colleagues were featured in “My…

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Rachel Son, Qingyuan Yang, and Benjamin Vollmer and Advertising Associate Professor and STEM Translational Communication Center Interim Director Benjamin…

Janet Coats, managing director of UF’s Consortium on Trust in Media and Technology, is quoted in “DeSantis Campaign’s Use of Fake Images Against Trump Part of AI ‘Arms Race’” published in the Tampa Bay Times on June 14. The article focuses on Florida Gov. Ron DeSantis’ political campaign’s apparent use…

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR). The mission of JAR is to act as the research and development vehicle for…

Brands are increasingly using virtual influencers for promotion, which results in multilayered ads. The virtual influencer, the company behind the influencer, and the brand could all be seen as responsible for the success or failure of an endorsement by the consumer. So, what does this mean for consumers and brand advertisers?

Linjuan Rita Men, University of Florida College of Journalism and Communications (UFCJC) Public Relations professor and director of Internal Communication Research, is the co-author of “The Power of AI-Enabled Chatbots as an Organizational Social Media Listening Tool,” a chapter in the new book Organizations Listening for Strategic Communication: Building Theory…