[jwplayer file=”college/Alison-Byrne-Fields-2011-1108.mp4″ html5_file=”http://fms01.jou.ufl.edu/college/Alison-Byrne-Fields-2011-1108.mp4″]

Alison Byrne Fields, a nationally known strategist in the field of social media, speaks to students, faculty and others and holds a question-and-answer session in the College’s 21st Century News Laboratory on Tuesday, Nov. 8, 2011.

In her talk, “Awareness is not an Objective: Social Strategy for Social Change,” Byrne Fields shares her perspective on how the media can help companies and the non-profit field fulfill their objectives and develop successful strategies to accomplish social change.

Running time: 52:14.

[audio:http://wwwtest.jou.ufl.edu/assets/newsaudio/Alison-Byrne-Fields-2011-1108.mp3]

Posted: November 9, 2011
Category: Webcasts