Bio

Hyesoo Chang is a visiting assistant professor in the Department of Advertising.

Her primary research area is situated at the intersection of Health Communication and Advertising, focusing on anti-vaping campaigns. Additional research agendas include the exploration of health disparities using social determinants of health theory, measuring emotional responses using a non-verbal emotional response (AdSAM) scale, and cross-cultural studies designed to comprehend how global corporations use cultural-driven themes and appeals within their messages.

She teaches courses in the College of Journalism and Communications at the University of Florida. She has taught Digital Insights and Principles of Advertising. In Fall 2023, she teaches Media Planning and Principles of Advertising.

Education

Ph.D., University of Florida College of Journalism and Communications
Master of Communication Management, University of Southern California
M.A. in Mass Communications (Digital Media Contents) from Sogang University, Seoul
B.A. in Mass Communication and Minor in Business Administration from Gachon University in Seongnam, South Korea

News

• Huan Chen Named UFCJC Advertising Department Chair (October 11, 2023)
• New Faculty Hyesoo Chang (August 15, 2023)
• UFCJC Doctoral Student Hyesoo Chang Named Advertising Visiting Assistant Professor for 2023-24 (May 26, 2023)
• COVID Communications: Culture, Compliance, and Brands (April 17, 2023)
• All News About Hyesoo Chang

Research

Chang’s research is focused on understanding how people psychologically process strategic communication, promotion of health-related behaviors and how emotions help to create behavior changes. Her primary research area is situated at the intersection of health communication and strategic communication through advertisements, focusing on anti-vaping campaigns to promote behavior and attitude changes.

Chang’s additional research agendas include the exploration of health disparities using social determinants of health theory, emotional responses using a non-verbal emotional response scale, user interactions with new technology, and cross-cultural studies designed to comprehend how global corporations use cultural-driven themes and appeals.