University of Florida College of Journalism and Communications (UFCJC) Advertising seniors Freya Garcia and Jackie Truong have been selected for the American Advertising Federation’s (AAF) 2024 Most Promising Multicultural Students program from Feb. 4-9, 2024, in New York City.

Since 1997, the Most Promising program is one of the organization’s premier initiatives promoting diversity, equity and inclusion within the advertising industry.

Students will participate in a four-day industry immersion program that will include professional development and personal branding workshops, the Building Bridges for Our Future Awards Ceremony and Luncheon, and Recruiter’s Expo. The program gives advertising, media, communications and tech companies the opportunity to tap into high-achieving talent of 50 diverse college students from across the country.

Each year, students of racial or ethnic diversity from the AAF’s 140+ college chapters apply to the program. This year’s judging panel included thought leaders with a range of backgrounds and experience from companies including Amazon, Apple, Kinesso, Ogilvy, Snap, The Trade Desk, Vox Media and Whirlpool. The 2024 class includes students from 28 schools across the U.S.

Posted: January 10, 2024
Category: College News, Student News
Tagged as: AAF Most Promising Multicultural Students Program, Advertising, Freya Garcia, Jackie Truong