Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and the College’s executive associate dean, was quoted in “You’ve Got (A Lot Of) Mail: Ron DeSantis’ Campaign Sends More Email Than GOP Primary Opponents” published on cityandstatefl.com on Aug. 21.

Gov. Rob DeSantis’ campaign is sending out more daily email messages than any other Republican presidential primary candidate. The campaign is trying to court small-donor financial support through targeted email marketing campaigns. Currently, there are no restrictions on the amount of email messages that can be sent.

According to Kiousis, that environment is what’s putting the DeSantis campaign into email overdrive.

“They are sending out so many just to break through the noise in people’s inboxes. And with his current war chest, DeSantis has the money to out-send his opponents by developing the staff and using digital ads to acquire email addresses at a quick rate,” he said. “The high frequency there is them trying to break through the clutter.”

Posted: August 21, 2023
Category: College News
Tagged as: Email Marketing, Political Campaigns, Spiro Kiousis