CJC at the American Academy of Advertising Conference 2023
March 23-26, 2023
Denver
Linked names are CJC faculty, students or alumni.
Thursday, March 23
Changing Tides: How Advertiser are Shifting Their Gender Portrayals in Commercial Communications.
Hosted by doctoral student Sophia Mueller and Advertising Associate Professor Kasey Windels
Speakers: Catherine Coleman (Texas Christian University), Linda Tuncay Zayer (Loyola University), Minjie Li (University of Tennessee, Knoxville), and Wanhsiu Sunny Tsai (University of Miami).
Friday, March 24
Which Executional Elements Work? Lessons from A Comparative Analysis of Viral vs. Non-Viral Advertising
Advertising Assistant Professor Juliana Fernandes and Sigal Segev (Florida International University)
How Does Disclosing AI’s Involvement in Advertising Influence Consumer Responses? A Task-Dependent
CJC alumni Linwan Wu (University of South Carolina), Naa Amponsah Dodoo (Emerson College), Taylor Wen (University of South Carolina)
Active or Passive Conformity? The Role of YouTube Comment Ranking Algorithm in Shaping Consumer Responses to Social Media Advertising
Advertising Associate Professor in Artificial Intelligence Yang Feng, Advertising Interim Chair Huan Chen
Message Framing in Corporate Social Responsibility Advertising on Social Media During the COVID-19 Pandemic
CJC alumnus Jaejin Lee (Florida State University)
Saturday, March 25
Personalization and Privacy
Advertising Assistant Professor Juliana Fernandes (moderator)
When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Hypocrisy, Brand-Cause Fit, and Message Types on Women’s Responses to Femvertisements
Doctoral student Sophia Mueller and Advertising Associate Professor Kasey Windels
From Surviving to Thriving at Advertising Agencies: The Lived Experiences of LGBTQ+ Identified Practitioners
Advertising Associate Professor Kasey Windels and doctoral student Sophia Mueller
Invisible and Unpaid Labors: The Advertising Industry’s Race and Ethnicity Problems
Advertising Associate Professor Kasey Windels and doctoral student Noura Ibrahim
Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust
Advertising Interim Chair Huan Chen, Chen Lou (Nanyang Technological University), Ye Wang (University of Missouri), and Yugyung Lee (University of Missouri)
Sunday, March 26
Short Video Marketing Strategy: Evidence from Successful Entrepreneurs on TikTok
Advertising Interim Chair Huan Chen, Dalong Ma (University of Northern Colorado), doctoral student Bhakti Sharma (University of Florida)
Is Artificial Intelligence Superior to Human?: Rethinking the Role of Agent Knowledge in Perceived Autonomy, Superordinate Intentions, and Coping Mechanism with Influencer Marketing
CJC alumnus Chang-Dae Ham (University of Illinois at Urbana-Champaign)
Is It too Early? Application of Virtual Humans in Narrative Persuasions for Campaigns Mitigating Climate Change Misinformation
Advertising Assistant Professor Won-Ki Moon
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement
Advertising Associate Professor in Artificial Intelligence Yang Feng