Haley Markovich, University of Florida College of Journalism and Communications doctoral student, is the author of “Severe Allergies and Price Increases: How News Frames of the 2016 EpiPen Crisis Continue the Conversation of U.S. Pharmaceutical Pricing” published in the Journal of Public Interest Communication, Vol. 5, No. 1 (2021).

Markovich conducted an exploratory framing study focusing on news coverage of EpiPen’s price increase and related pharmaceutical price increase stories through analyzing three U.S. television news programs’ coverage.

According to Markovich, “Within 30 news segments that discussed EpiPen or medication price increases, analysis revealed four frames: economic, attribution of responsibility, morality and human interest, and conflict and powerlessness.”

She adds, “This study provides a larger understanding of how the crisis of medication price increases is understood and implications for practitioners and individuals aiming to make medications more accessible.”

Posted: July 30, 2021
Category: College News, Student News
Tagged as: Haley Markovich, Journal of Public Interest Communications