Professor of Public Relations Linda Hon’s article on Digital Social Advocacy in the Justice for Trayvon Campaign was published in the August 2015 issue of the Journal of Public Relations Research.

Abstract

This study examined the digital media ecosystem that developed during the Justice for Trayvon campaign prior to the arrest of Trayvon Martin’s killer, George Zimmerman. Research literature in public relations, social advocacy, and digital communication, as well as content relevant to the campaign in Lexis/Nexis and on Facebook, Twitter, and YouTube, were used to develop a theoretical model of digital social advocacy within the context of public relations management.

Posted: August 20, 2015
Category: Research News
Tagged as: Journal of Public Relations Research, Linda Hon