An article by Kun Xu, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor in emerging media, and co-author Matthew Lombard has received the 2022 Amsterdam School of Communication Research Denis McQuail Award.

The article, “Social Responses to Media Technologies in the 21st Century: The Media are Social Actors Paradigm,” published in Human-Machine Communication, Vol. 2, 2021, was honored as the best article advancing communication theory published in a peer-reviewed journal in the previous two years.

According to the authors, “We begin by distinguishing the roles of primary and secondary cues in evoking medium-as-social-actor presence and social responses. We then discuss the roles of individual differences and contextual factors in these responses and identify mindless and mindful anthropomorphism as two major complementary mechanisms for understanding MASA phenomena. Based on evolutionary psychology explanations for socialness, we conclude with nine formal propositions and suggestions for future research to test and apply MASA.”

Posted: February 2, 2023
Category: AI at CJC News, College News
Tagged as: 2022 Denis McQuail Awards, AI, Kun Xu