Janice Krieger, director of the STEM Translational Communication Center at the University of Florida College of Journalism and Communications, and doctoral student Naomi Parker are two of the six co-authors of “Communicating Risk to Promote Colorectal Cancer Screening: A Multi-Method Study to Test Tailored Versus Targeted Message Strategies” published in Health Education Research on March 2.

Krieger, Parker, Jordan Neil, Yulia Strekalova, Kyle Duke and Thomas George used a multi-media study to test whether tailoring colorectal cancer risk information increases screening intentions.

According to the authors, “The current study demonstrated that a tailored risk message increased perceptions of message relevance and susceptibility to colorectal cancer, which increased patient intentions to screen for colorectal cancer. Findings offer a low-burden, practical approach to evaluate and improve health education materials that promote screening.”

Posted: March 7, 2022
Category: College News, Science Communication News
Tagged as: Janice Krieger, Naomi Parker