University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Clearing the Smog? Examining the Relationship Between Traditional Media Versus Nontraditional Internet-Based Media and Risk Information Seeking in China” published in the International Journal of Communication, Vol. 15 (2021).

Hmielowski and co-authors Yanni Ma and Wenjie Tan examined the relationship between traditional and nontraditional Internet-based media in China and important variables (i.e., risk perceptions and emotions) related to the risk information seeking and processing (RISP) model.

According to the authors, “With two rounds of cross-sectional survey data, our results show that traditional sources are associated with lower concern, ultimately translating into decreased negative emotions and lower intentions to seek out information, whereas the results show the opposite pattern for nontraditional online communication.”

They add, “Our findings extend the RISP model by connecting media use to information seeking, showing that the use of different media outlets could lead to different information-seeking tendencies through important intervening variables.”

Posted: October 1, 2021
Category: College News
Tagged as: Jay Hmielowski