Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts” published in Mass Communication and Society on March 26.

Fernandes, Nicky Lewis and Cheng Hong conducted three studies to examine the selection and immediate effects of exposure to negative and positive political information.

According to the authors, “The results of this study uncover some interesting insights about how audiences are exposed to information and the effects generated as a product of this exposure. We can suggest that randomized exposure seems to evoke incongruence in the attitude-behavior relationship among younger, but not older, audiences.”

They add, “Motivations to engage and seek out political information tend to be enduring across different tyles of exposures. Furthermore, the investigation of randomized vs. selective exposure to information might be a relevant methodological route as a great deal of studies usually expose participants to stimuli where choice is not accounted for.”

Posted: April 15, 2021
Category: College News
Tagged as: Juliana Fernandes