Angela Bradbery, University of Florida College of Journalism and Communications Frank Karel Endowed Chair in Public Interest Communications, is the author of “Want the Rich to Pay Their Fair Share? Don’t Call It a Tax” published on CommonDreams.org on March 26.

Bradbery’s opinion piece suggests a possible approach to reframing taxes as an investment in public services that everyone uses and benefits from—such as roads and bridges, water and sewer systems.

According to Bradbery, “Words matter. They evoke an array of images and emotions, thanks to the power of framing, which as the cognitive linguist George Lakoff has explained is the creation of mental structures that shape the way we see the world. The way lawmakers frame their ideas matters when it comes to garnering support. Why? Because framing focuses the conversation on what the framer wants to highlight. Using the opposition’s framing and language means that the driver of the conversation has lost control of the discussion and must play defense from the start.”

She adds, “Whether one thinks requiring the wealthy to pay more to help fund new projects and initiatives is a good idea—and many have noted potential pitfalls—one thing is certain: If those who espouse the proposals make taxing the rich their starting point, they will have difficulty getting their ship out of the port.”

Posted: March 29, 2021
Category: College News
Tagged as: Angela Bradbery, Frank Karel Endowed Chair in Public Interest Communications