Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, and Jack Barry, a post-doctoral research associate for the Center, were featured in the GovExec Daily podcast “Establishing Public Trust in a Vaccine” on Dec. 7.

Christiano and Barry discuss how officials can promote health measures to help in the fight against the COVID-19 pandemic and encourage trust in a coronavirus vaccine as it becomes available.

The podcast focused on fluctuating public trust in a potential coronavirus vaccine, with the most-recent polling showing that almost 40 percent of Americans are hesitant to receive the vaccine. With a nation itching to get back to “normal,” public health officials and agencies have a challenge in communicating the importance of getting vaccinated toward that goal.

The Center for Public Interest Communications recently developed a communication strategy guide for the UN Verified Initiative. More information on the research that resulted in strategy recommendations can be found here: https://wwwtest.jou.ufl.edu/insights/coronavirus-vaccines-health-experts-identify-ways-to-build-public-trust/.

Posted: December 8, 2020
Category: Center for Public Interest Communications, College News, Covid-19 Updates
Tagged as: Ann Searight Christiano, Jack Barry